2009 Ford F-150
This site was designed to promote Ford’s All-New 2009 F-150. Central to the experience are four full-screen episodes featuring Mike Rowe testing the F-150 and its competitors at the Ford Proving Grounds. During each of the four episodes (Durability, Towing, Hauling and Fuel Efficiency), users can compare each trucks performance side by side using the Compare Cam. Click on the Compare Cam in the upper left hand corner during the truck demonstrations and toggle between the competitors to see how they stand up to the F-150. Also check out the F-150 Advancements quick nav to view the wide range of innovative features available on the truck. Finally, the site features the History of Tough, an interactive historical timeline showing the development of the F-150 over the last century and exhibiting multiple vintage Ford ads and commercials.
As Tech Lead on the project I worked closely with Red Interactive to ensure the site was developed to work within the Fordvehicles.com framework.
