Bosch Light ‘Em Up
LightEmUp.com is the best site about spark plugs you will likely ever come across, ’nuff said!
Responsible for the digital portion of a full 360 campaign we worked tightly with the traditional creative team carefully alligning our digital effort with the TV and Print materials for a fully integrated cohesive experience. We got to shoot the Bosch NASCAR raceteam to create some high-end webisodes, and shoot Vaughn Gittin Jr. for a sweet spot on drift racing. And if that wasn’t cool enough we created a dynamometer iPhone app that measures your vehicles stats such as acceleration and horse power, instantly publishing the results to the live site so you can compare notes with your fellow tuning afficionados.
Some techie stuff of note is working with the iPhone vendor to build the webservices the app uses to publish it’s stats. Building an iPhone app wasn’t an agency first, but it was a first for me. Making it iPad compatible and therefore releasing it as an iPad app in it’s own right was an agency first.
The campaign, and the microsite in particular, has been so successful we have a renewed budget and then some, so watch this space for some exciting things to come in 2011!
