Evil Beaver

A while back I posted about a TV commercial that had plagued my mind with wonder since I was young. I’ve pondered exploring the moral implications of what we are doing to ourselves, to our kids, by targeting them with bizarre surreal TV spots just to get a cheap rise out of them and make a quick buck. I’m sure there have been many qualified over-opinionated psychologists that have written book after book on the subject and I daren’t bother to compete with them. I wasn’t sure of what side of the fence I sat on with the argument but I’ve now conceded I stand firmly on the I don’t really give a fuck side. And my position may well have changed over the last couple of years since becoming a parent myself – before then I might have felt society and the government are morally obliged to protect our children from what they are exposed to, but since becoming a father I now understand that it will be my wife and myself that give our son his moral groundings and there isn’t going to be any commercial or other kind of third party influence that will affect the standards and beliefs that we will instill within him.

To confuse matters further a buddy of mine sent me over a link to this little beauty, a one-off spot Miller produced for the 1998 Superbowl. My post had reminded him of a commercial that had similarly haunted him since seeing it at a young age. And after watching it I thought to myself…holy shit, how many psychopaths out there were willing to tow the line of normalcy for the duration of their lives, but were then pushed over the edge after a dose of this little slice of crazy?