Archive for the ‘Best Business Practices’ Category
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Measuring Social Media Efforts
Measuring the success of social media efforts can be automated to a certain extent, but also needs human analysis to really be able to assess the tone and brand positioning across the various targeted social media platforms. There is no industry standard for measurement and ROI but the introduction of standardized measurement by UKOM in the UK may lead to better benchmarks.
Before a campaign starts its goals need to be properly understood:
If the goal is qualitative then we consider the campaign a success if we have been successful in building better relationships… with our key audiences, have been -
De-Branding Myself
So here I am, I’m 32 years old and I’ve been on the web forever, shit before the web even really existed I was gophering German university FTP servers for pictures of Claudia Schiffer. And what do I have to show for myself now, for all my years of online service? Who the hell am I online? londonstreetlife? Really??? Now that I can finally see it for what it is, it really is all kinds of lame. A buddy of mine got an iPhone last year and my phone broke so he lent me his old phone, he was all…
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Impossible! A Rolls Royce never breaks down!
So the story goes that a man borrowed his wealthy friends Rolls Royce to make his family vacation that much more special. Unfortunately somewhere in Europe the car broke down and he had to put a call back home to the Rolls Royce headquarters in England for assistance. They were extremely professional and courteous and they immediately dispatched a pair of expert mechanics who made their way across Europe, and barely a half a day had passed until the two mechanics were there at the vehicle working to fix the problem. It didn’t take them long until the car was…