Will the real Augmented Reality please stand up?

People we gotta come up with a new name for augmented reality. That’s the real next big thing and it’s waaaay dope but it’s name has been hijacked by a flash technology called Papervision3D which has nothing more going for it than a first encounter gimmick factor (I’m not ripping on the papervision technology itself, just when it is used to implement AR). It’s not like I didn’t also fall pray to the sweet song of the papervision sirens myself… during my odyssey towards a new digital reality. But papervision is wicked, tricksy, false. Because of it I feel like

More Augmented Reality

Our team recently had the agency’s first stab at the Augmented Reality craze that’s going down lately. We launched this a few weeks back. We didn’t have much of a budget at all so it’s no great masterpiece and we’re relying on our target audience (8-18 years) not having been previously exposed to the technology, so hopefully they’ll find it fresh and fun. Basically the packaging and magazine ads have the image needed for the experience, we’re not promoting it in any way, it’s just a viral… seeded campaign. Here’s a neat example of how it works:

For the most