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Measuring Social Media Efforts
Measuring the success of social media efforts can be automated to a certain extent, but also needs human analysis to really be able to assess the tone and brand positioning across the various targeted social media platforms. There is no industry standard for measurement and ROI but the introduction of standardized measurement by UKOM in the UK may lead to better benchmarks.
Before a campaign starts its goals need to be properly understood:
If the goal is qualitative then we consider the campaign a success if we have been successful in building better relationships… with our key audiences, have been -
De-Branding Myself
So here I am, I’m 32 years old and I’ve been on the web forever, shit before the web even really existed I was gophering German university FTP servers for pictures of Claudia Schiffer. And what do I have to show for myself now, for all my years of online service? Who the hell am I online? londonstreetlife? Really??? Now that I can finally see it for what it is, it really is all kinds of lame. A buddy of mine got an iPhone last year and my phone broke so he lent me his old phone, he was all…
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iPhone App Interactive Ad Banner
I was sitting on the sofa the other night watching the Tigers suck and I came across an interesting ad served up within TwitterFon on the iPhone. Leaving aside the fact that I still use TwitterFon over the much lauded Tweetdeck (it scrolls down to your oldest new tweet which is a truly priceless feature), I noticed the following ad banner:
Apart from it being an automotive ad which is the industry I have been involved in now for a number of years, the peel-behind icon in the top right corner really stuck out. It represents ads by VideoEgg… who -
I Am Creative
I’ve only really come to terms with this fact over the past year. For the longest time I was confused about the issue and during my teen years had built up a stigma around the whole idea of me not being creative. See I went to school with some really awesome creative talent, guys that went on to graduate with honors from schools like the Royal College of Arts, and are now illustrators for respected newspapers and magazines, top architects in their field, and producers of music videos for some of the worlds top recording artists. And back then in…
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Automatically Rotating Homepage Takeovers
Something going on at Pandora… that I came across today really struck me. They’re automatically rotating homepage takeovers as you interact with the site. It makes sense really, it’s a radio station so you load it up, minimize the browser and forget about and the songs play on and on, and therefore there’s no point in showing ads. So when they know you’re looking at the page, on interaction, is when they start showing ads (and try and get some revenue for the amazing service they offer for free).
Just in case you are not familiar with the term ‘homepage -
Brine Join the Tribe Campaign
This week was quite exciting for me and my newly formed team here at the agency. We re-launched our client’s website (an incredible feat we pulled off in only 4 weeks from design to launch, but something I’ll talk about in another post) and we launched the digital arm of the new campaign “Join the Tribe”, which in essence is built around the idea of featuring tribal warrior masks built from new 2009 Brine lacrosse products.