TweetDeck iPhone app #fail

All the hype around the TweetDeck iPhone app lately has been kind of bugging me, and the last straw is this… article I read yesterday, frankly it’s bothered me.  It’s not up to me to decide what they think is a badass iPhone app, but they include TweetDeck in the list and the only thing they say about it is “obviously”.  Obviously what exactly?
Ordinarily I wouldn’t even say anything, TweetDeck is free after all.  Aesthetically it’s beautiful, and as an iPhone app in many ways it stands out as brilliant, taking advantage of the state-of-the-art technologies the iPhone offers,

Will the real Augmented Reality please stand up?

People we gotta come up with a new name for augmented reality. That’s the real next big thing and it’s waaaay dope but it’s name has been hijacked by a flash technology called Papervision3D which has nothing more going for it than a first encounter gimmick factor (I’m not ripping on the papervision technology itself, just when it is used to implement AR). It’s not like I didn’t also fall pray to the sweet song of the papervision sirens myself… during my odyssey towards a new digital reality. But papervision is wicked, tricksy, false. Because of it I feel like

iPhone App Interactive Ad Banner

I was sitting on the sofa the other night watching the Tigers suck and I came across an interesting ad served up within TwitterFon on the iPhone. Leaving aside the fact that I still use TwitterFon over the much lauded Tweetdeck (it scrolls down to your oldest new tweet which is a truly priceless feature), I noticed the following ad banner:
Apart from it being an automotive ad which is the industry I have been involved in now for a number of years, the peel-behind icon in the top right corner really stuck out. It represents ads by VideoEgg… who

More Augmented Reality

Our team recently had the agency’s first stab at the Augmented Reality craze that’s going down lately. We launched this a few weeks back. We didn’t have much of a budget at all so it’s no great masterpiece and we’re relying on our target audience (8-18 years) not having been previously exposed to the technology, so hopefully they’ll find it fresh and fun. Basically the packaging and magazine ads have the image needed for the experience, we’re not promoting it in any way, it’s just a viral… seeded campaign. Here’s a neat example of how it works:

For the most

Microsoft Tag: A Mobile Tagging System

A colleague of mine sent this my way http://www.microsoft.com/tag/. It’s a fairly new beta service that Microsoft is playing around with called Tag. Coincidentally it’s in a similar vain to something I am currently working on, Augmented Reality…, which we’ll be launching later this week. Anyways back to the point, I love it when something that should be complicated is super easy to use, and that’s what I love about this. It took no longer than 10 minutes from receiving the link in an email to having a printout in my hand that launches my blog when my