Measuring Social Media Efforts

Measuring the success of social media efforts can be automated to a certain extent, but also needs human analysis to really be able to assess the tone and brand positioning across the various targeted social media platforms. There is no industry standard for measurement and ROI but the introduction of standardized measurement by UKOM in the UK may lead to better benchmarks.
Before a campaign starts its goals need to be properly understood:
If the goal is qualitative then we consider the campaign a success if we have been successful in building better relationships… with our key audiences, have been

Pop Your Facebook Profile Picture

I came across a cool article the other day which had some examples on how to go a little crazy with your Facebook profile picture, so I can’t take full credit for this. In fact I might not be able to take any credit at all, I just got done reading the article when my good friend (and awesome photographer) Doug… was walking by, he had his full set of equipment with him that day and the next thing I knew I was hanging from the drywall down the hall with a flash on either side of me, I’m just

Social Media As Real People

This is from last year, but I just came across it again and it’s still funny as hell and applies now more than ever:

And here’s the sequel which I think is from earlier this year but I just now discovered it:

So good!…

Twitter v. Facebook – A Social Media Deathmatch

A long time ago I wrote a post that I’ve been meaning to counter for some time now but I just hadn’t known how to tackle it.  But the other day I was having a conversation with a friend of mine who doesn’t use Twitter, and like just about everyone that doesn’t tweet he also thinks it’s kinda shit.  He was saying stuff like “isn’t Twitter just the status message of Facebook?” (my second ever tweet!…) and I was like “holy crap, I’m having a conversation with myself 8 months ago”, I was talking to the me that wrote

TweetDeck iPhone app #fail

All the hype around the TweetDeck iPhone app lately has been kind of bugging me, and the last straw is this… article I read yesterday, frankly it’s bothered me.  It’s not up to me to decide what they think is a badass iPhone app, but they include TweetDeck in the list and the only thing they say about it is “obviously”.  Obviously what exactly?
Ordinarily I wouldn’t even say anything, TweetDeck is free after all.  Aesthetically it’s beautiful, and as an iPhone app in many ways it stands out as brilliant, taking advantage of the state-of-the-art technologies the iPhone offers,

Blog Relaunch

So I finally managed to find the time to relaunch this blog. When I first started the blog it was somewhat of an experiment so I didn’t spend much effort on its design, but unlike other failed blogs I’d started over the years I’ve really been enjoying writing these posts and I think this time around it’s got some staying power. This relaunch is really intertwined with my online rebrand I’ve been talking about… lately, this blog plays a big part in my online image and it was important that I spend the time to focus on fixing its issues.

Will the real Augmented Reality please stand up?

People we gotta come up with a new name for augmented reality. That’s the real next big thing and it’s waaaay dope but it’s name has been hijacked by a flash technology called Papervision3D which has nothing more going for it than a first encounter gimmick factor (I’m not ripping on the papervision technology itself, just when it is used to implement AR). It’s not like I didn’t also fall pray to the sweet song of the papervision sirens myself… during my odyssey towards a new digital reality. But papervision is wicked, tricksy, false. Because of it I feel like

De-Branding Myself

So here I am, I’m 32 years old and I’ve been on the web forever, shit before the web even really existed I was gophering German university FTP servers for pictures of Claudia Schiffer. And what do I have to show for myself now, for all my years of online service? Who the hell am I online? londonstreetlife? Really??? Now that I can finally see it for what it is, it really is all kinds of lame. A buddy of mine got an iPhone last year and my phone broke so he lent me his old phone, he was all…

Yellow Bird Camera – Video Unbound

Today I came across a tweet linking to a demo of what the Yellow Bird camera has to offer. I was blown away but I had work to get on with so I put it to the back of my mind and moved on, but I couldn’t stop thinking about it. Then later at lunch I was explaining it to some colleagues, it was the first free moment I’d had to reflect on the technology after a busy morning, and I started to get overloaded with ideas of how this technology can be implemented. And more than that I never…