Just over a year ago when we were done ideating the “nextgen” Ford vehicles site and moved into prototyping and early production I put this document together. Disabling wmode had long been the practice of my company and being on the team charged with developing the next generation site we felt that enabling it was a compulsory step to stay competitive with our websites moving forward. It stemmed from a discussion with our multimedia team, I can’t remember now the exact words they used but according to them the whole idea of wmode was a bad hack by the Flash…
Unfortunately I can’t design. I can art direct websites to a certain extent, being that I have the web experience, taste level, and eye for detail that my opinion is always welcomed by my creative colleagues. But give me a blank canvas to work with and I am stuck. Even when it’s something as simple as personalizing colors for my Twitter homepage I don’t have the confidence to hand-pick a palette myself from scratch. Luckily I work alongside some of the top creative talents in the industry and am spoiled for choice when it comes to picking a designer for…